It seems like everyone now *gets* the importance going local. But Mozilla has a very interesting vantage point on the hyperlocal trend, due to the fact that so many web-based apps are run on the Firefox browser, which is used by 450 million people every day.
Mozilla put out a blog post recently that demonstrates how much they really *get* hyperlocal. They shared a few great examples of how neighborhood-level data can lead to a more optimal user experience than zip code or city-level data, including apps that show weather reports at the neighborhood level, or apps that map out bike routes and bus schedules. Here are a few other examples.
Some apps that come to mind that are powered by neighborhood-level (or sub-neighborhood level) data include:
- Apps that allow advertisers to target ads to the right audience
- Apps that show pedestrians the best walking routes between restaurants in urban locations
- Apps that curate local news stories about your community
- Apps that send you coupons that are actually convenient for people to use
- Apps that notify you of newly available real estate inventory that might actually interest you
This list could go on.These are just a sampling of what’s possible when you think about the benefit of switching from local to hyperlocal.