Archive for September, 2008

Melissa Data Names Maponics Preferred Map & Map Data Provider

by Gloria on September 17, 2008 at 2:48PM

Melissa Data, a leader in direct marketing data and solutions, announced an exciting new partnership with Maponics today. Ousting one of our competitors in the process, Melissa Data has named us their preferred provider for postal maps.  Now all MelissaData.com visitors looking for maps showing the ZIP Codes or carrier routes in their market area will be referred to the Maponics Online Store.

In addition, Melissa Data is leveraging Maponics’ carrier route map data to offer direct mail customers a critical new tool.  Starting today, registered users can view the boundaries for one carrier route at a time via Melissa Data’s Free Lookups webpage.  This tool, based on MSN Virtual Earth, makes it easy to create and print maps by local street or aerial view.

Being able to see carrier route boundaries is crucial for successful direct mail campaign design. Whether by using the new single carrier route boundary mapping tool or a carrier route map showing a larger area from the Maponics Online Store, Melissa Data mailers will now have everything they need to identify target areas with confidence.  Once they do, they can easily purchase and download corresponding saturation mailing lists directly from Melissa Data’s website.

We believe this will be a powerful partnership for both Maponics and Melissa Data!  For more information read the Melissa Data Press Release.

Best Cartographic Websites: Map Hawk

by Jeff on September 17, 2008 at 9:13AM

Map Hawk: Watching How the Media Communicates with Maps is a very interesting and timely (with the upcoming elections) new blog started by Joe Francica 3 months ago. You may recognize Joe’s name; he is the Editor-in-Chief of Direction Magazine, the All Points Blog and all other Directions Media publications.

Through Map Hawk, Joe offers his opinion on how successfully various media outlets are using maps, mapping technology and location based data to communicate with readers. In some cases he congratulates, like in this post on the WSJ’s Hurricane Ike storm surge  maps. In others, he highlights ineffective or even misleading applications. Take his post on Inc. Magazine’s Impossible (To Read) Top 500 Map as and example.

Other interesting recent posts have covered the need to plan election strategy and show race coverage by ZIP Code; a review of the maps provided by the media for the Georgian conflict this summer; and a critic of PBS and USA Today’s coverage of the Arctic mapping mission announced by NOAA.

So next time you see a map on the evening news, in your favorite newspaper or online, check out Map Hawk to comment on it!

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