InfoUSA Chooses Maponics Neighborhoods to Power Industry’s First Extensive Neighborhood-Based Marketing List Selection Tool

on November 3, 2008 at 2:52PM | Permalink

InfoUSA is now taking list selection to the next level – enabling marketers to target by neighborhood, not just ZIP Code or carrier route!  Read their announcement below:

infoUSA Offers Customers the First Extensive Neighborhood Based Selection List: Maponics Neighborhood Boundaries(TM) and infoUSA Partner

OMAHA, Neb.–(BUSINESS WIRE)–Oct. 31, 2008–infoGROUP (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct marketing, email marketing, market research and global information solutions today announced infoUSA has chosen Maponics Neighborhood Boundaries to power the industry’s first high-performance neighborhood based selection list. infoUSA customers can now micro target their marketing efforts to over 50,000 true neighborhoods for higher response rates. Unlike tools that try to combine ZIP Codes, carrier routes or Census Tracts to come up with simulated neighborhoods, these neighborhoods are the actual areas that locals refer to informally by neighborhood name. infoUSA pre-tags addresses based on the neighborhood they fall in. Then users can choose from a list of neighborhood names and exactly the right addresses are selected.

“We’ve known for a long time that local search and local direct marketing need to be done on the neighborhood level, to SoHo or Hell’s Kitchen in New York City for example”, says John Copenhaver; Sr. Vice President – Subscription Group at infoUSA. “But until recently, there has not been any way to categorize address data by neighborhood because there was no way to accurately know what the neighborhood boundaries or names were. They are not part of any national tracking system, like postal codes or city boundaries are”, John Copenhaver added.

“infoUSA’s leadership in database marketing is renown and we’re honored to be chosen to help them with this first-ever capability,” says Darrin Clement, president of Maponics. “Their customers now have one more reason to rely on infoUSA as the best place for marketing lists.”

We looked at other providers, but Maponics’ quality was by far the highest,” said John Copenhaver. “In particular, their neighborhoods have distinct boundary lines, not the overlapping ones that other company’s offer. This ensures that users don’t purchase duplicate copies of the same address. That can happen when boundaries are allowed to overlap and individual addresses fall into two different neighborhoods at the same time. The Maponics neighborhood data captures three levels of neighborhoods: sub-neighborhoods, neighborhoods, and macro-neighborhoods. This gives our users the flexibility to target very broad or very micro neighborhoods.”

About Maponics

Maponics specializes in mapping services and map data for businesses. America’s largest corporations entrust Maponics with their mapping and data needs – including 20 percent of the Fortune 500. Maponics is located in Norwich, Vermont, with customers throughout the U.S. and Canada. Learn more at www.maponics.com.

Contact Maponics today at 800-762-5158 to discuss how local map data such as neighborhood, carrier route, or ZIP Code boundaries can improve your users’ experience.

About infoGROUP

infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.

CONTACT: infoGROUP
Lisa Olson, 402-593-4541
Senior Vice President, Corporate Relations
E-Mail: lisa.olson@infogroup.com

SOURCE: infoGROUP

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