Archive for the ‘Geofencing’ Category

Maponics’ Geofences Drive Mobile Engagement in Europe

on September 18, 2014 at 5:10PM

geofences in EuropeAs they flock to football matches, Coldplay concerts, and Formula One grands prix, Europeans are bringing along more than just their signature enthusiasm. These days, they’re toting mobile devices, too.

According to we are social, consumers from London to Athens have embraced the use of smartphones and tablets:

  • Europe has 17.2% of the global market share of mobile users, with 78% of Europe’s total population using mobile technology
  • 26% of Europe’s total population accesses social media on their mobile device

What does this mean for mobile app developers, mobile marketers, and social media platforms? Quite simply: there is a rich opportunity for engagement with European consumers through mobile devices.

And where such opportunity exists, so does the need for location data.

Maponics Destination & Venue Boundaries in Europe

Maponics Destination & Venue boundaries, which are part of the Social Places™ dataset, are ready-to-map geofences that include over 5,000 sports stadiums, arenas, golf courses, airports, casinos, and more across the US, Canada, and Europe.

The geofences in Maponics Social Places are predefined rather than point and radius – which means they define the entire venue, including parking lots and feeder roads, and omit unrelated parking lots, roads, and businesses. With Maponics’ geofences, mobile marketers can target consumers who are ready and willing to take advantage of special offers.

With such a high population of mobile users, the Old Country is fertile ground for location-based marketing, advertising, and social media.

Unique Product Features

Local Languages

With the array of languages spoken in Europe, we needed to be careful about the native names for stadiums and arenas. For many stadiums, we included up to four versions of the venue name in the dataset.

geofences in EuropeHigh-Speed Rail

Given its prevalence in Europe, all train stations served by high-speed rail are captured in this dataset.

Formula One

Maponics Destination & Venue boundaries also include the biggest F1 circuits throughout the EU.

Learn More About Maponics Social Places

Our Destination & Venue geofences cover fifteen countries in Europe: Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, the Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.

To learn how Maponics Social Places can help your business engage with European consumers, contact us.

Is Your Mobile Marketing Ready for Back to School?

on August 19, 2014 at 9:16AM

Back-to-school season can be a bonanza for marketers, especially when they’re targeting college students. These young adults fall within a narrow demographic, and they have particular, well-documented spending habits.

As marketers and advertisers shift budgets from traditional channels to mobile apps with high traffic, companies that offer attractive mobile solutions are set up to benefit greatly. When they pair demographics with contextual, location-based data – in this case, the college campus boundary – mobile marketers and advertisers have a unique opportunity to stand out by sending relevant, real-time messaging to this sought-after population.

Maponics Social PlacesCollege Students: A Mobile Marketing “Sweet Spot”

College students make a fruitful target for mobile marketers. Here’s why:

  • Those attending college are especially likely to use a mobile device: they spend between 45 minutes and 3.6 hours a day on either their smartphone (70%) or tablet (36%). (Source)
  • College students buy impressive amounts of school supplies, clothes, and electronics, spending $417 billion annually. 21% of those purchases are made online. (Source)
  • These students are budget conscious, which means they respond well to discounts and coupons. (Source)
  • Perhaps more than any other population, college students gather in a particular location – a campus – on a highly regular basis, making it easier for mobile marketers to craft compelling, relevant messaging and connect in real time.

Maponics Social Places Features College Campus Boundaries

Maponics Social Places™ enables mobile marketers to reach audiences where they live, work, play, and travel. Our predefined geofences cover the entire destination, including parking lots, and exclude nearby locations such as residences and other business. This helps marketers reach consumers as they enter a shopping area or college campus, and ensures that they omit potential buyers who are actually at a house across the street or otherwise outside the destination.

The College Campus layer within Maponics Social Places provides geofences for 4-year colleges with enrollment over 2,000 students and 2-year colleges with enrollment over 10,000 students across the US and Canada.

Maponics Social Places - college campus layer

In addition to the boundary outlining the primary campus areas, Maponics College Campus geofences include the type of college (2-yr, 4-yr, private, or public) and the IPEDS (Integrated Postsecondary and Education Data System) ID.

Customers who license Maponics College Campus geofences can identify when this important demographic is on or off campus. This means they can:

  • send targeted promotions, discounts, and other offers to students based on their location
  • track and analyze the engagement rate of students as they travel to and from campus

Mobile marketing and advertising using geofences lead to click-through rates 10x higher than standard email. The benefit of this type of localized intelligence can have a significant impact on your bottom line.

If you think your mobile marketing strategy can benefit from Maponics College Campus geofences, contact us today.