Archive for the ‘Geofencing’ Category

Yik Yak Uses Maponics School Data to Stop High School Bullying

on March 20, 2014 at 4:39PM

Yik Yak Uses Maponics School DataCreators of location-based app Yik Yak – which allows users to post anonymous messages to any other user within a 5-mile radius, like a “virtual bulletin board” - recently took steps to curtail an unacceptable use of their social messaging platform.

Although creators Brooks Buffington and Tyler Droll marketed the app to college students, middle and high schoolers adopted it as well. Unfortunately, at some schools, these students were using Yik Yak to bully and harass other students and teachers.

“We made Yik Yak for college students, not thinking that high school or middle school students would use the app,” explains Buffington. “As soon as we became aware of the problems in high schools and middle schools we have acted as proactively as we possibly can.”

Maponics School Data Enables Geofences Around Schools

The Yik Yak team needed a way to disable the app at middle and high schools. They decided to build geofences around schools in the US and to do so proactively, even if no bullying has been reported from that location.

Geofences act as virtual perimeters around a geographic area. When people with GPS-enabled mobile devices cross these boundaries, they may receive notifications and messaging from mobile marketers and geoadvertisers, or be able to “check in” to a location on a social media platform.

In the case of Yik Yak, when students cross onto their high school campus with a surrounding geofence, they are now unable to use the app until they leave school – that is, cross back over the geofence.

To build these geofences, Yik Yak licensed Maponics school points, part of our School Boundaries product.

Geofences using Maponics School Boundaries

Photo source: Architectural Record

National Association of People Against Bullying Weighs In

When a San Clemente High School went on lockdown after a threatening Yik Yak post caused a bomb scare on campus, Anna Mendez, Executive Director of the National Association of People Against Bullying (NAPAB), contacted the app’s creators.

“I asked them to immediately disable the app at the high school but … I wanted protection for more than just our local schools,” comments Mendez. “The developer of the app, Brooks Buffington, and I spoke on a regular basis and he finally gave me the good news that, through geofencing, they would be able to shut off the app at middle schools and high schools across the country. I was thrilled.”

Anna Mendez, Executive Director of the National Association of People Against Bullying. Photo source: NAPAB

Maponics School Boundaries – Comprehensive, Accurate, Current

Yik Yak founders chose Maponics School Boundaries to build their geofences because of our extensive coverage: Maponics has mapped all the public and private schools across the U.S.

We also keep our School Boundaries product as current as possible, with continuous, rolling updates; and we source our school boundaries in-house so we can ensure the highest quality. (See the 8 reasons Maponics is the school data leader.)

Read More About Yik Yak’s School Geofences

To read more about how Yik Yak is using geofences to counter middle and high school bullying, see…

 

 

“Unlocking the Local Web” – Street Fight Summit 2013

on October 29, 2013 at 12:10PM

Maponics at Street Fight Summit 2013Maponics’ own Paul Gallagher, VP of Marketing & Product Development, and Elena Esteban, Director of Communications, traveled to Street Fight Summit 2013 in New York City last week. They enjoyed the chance to mingle with some of the country’s savviest local and hyperlocal marketers.

The theme of the program was “Unlocking the Local Web.” This was a jam-packed event with presentations about the numerous creative ways companies are disrupting traditional marketing with platforms and strategies based on the relevance of hyperlocal.

Optimizing Hyperlocal Marketing with Location Data

Brent Hieggelke, CMO of Urban Airship, delivered a particularly interesting keynote titled “Putting Location Into Context.”

Maponics at Street Fight Summit 2013

Brent Hieggelke of Urban Airship presented on the importance of location data for effective mobile messaging at Street Fight Summit 2013.

Hieggelke said that marketing today is all about mobile – he called it the “mobile majority.” He said that time spent on mobile devices is now just about equal to time spent on TV, and that in the next year or two, time on mobile will surpass time on TV.

In this new world of mobile dominance, apps reign. A whopping 80% of consumer time is spent in apps. And it’s great for conversions, too: 65% of shoppers who use their device in a store said it made them more likely to buy that store’s products.

Maponics at Street Fight Summit

Photo source: recombu

Location data is the key to unlocking the potential of apps for marketers – which is why more than half of Fortune 500 companies are implementing location-based service strategies. With location-based data, marketers have access to the real-life movements of millions of customers. As long as marketers use that information to serve up “content that delights the user” and it doesn’t feel like marketing, then they have an unprecedented opportunity to connect with their audience.

In the future, marketers can use micro-location to customize a consumer’s experience:

  • As a ballgame patron approaches the ticket stand, his ticket pops up on the screen for easy scanning.
  • As he heads into the stand, a map to his seat beeps on his screen, making it easy to get settled.
  • Once he gets to his seat, he receives an offer – and maybe a discount – for concessions.

Geofencing technology combined with carefully crafted mobile messaging can bring this marketing fantasy to life.

Maponics Geofencing Products

Maponics offers a range of geofencing products that help marketers precisely target consumers. Destination & Venue Boundaries, Shopping Boundaries and College Campus Boundaries all enable geoadvertising and mobile messaging where large crowds gather for leisure and entertainment. Truly, all of our GIS boundaries are a form of geofences – which opens up a world (a well-mapped world) of possibilities for social, local and mobile messaging.

Grab Your Discount on Street Fight Summit Tickets

Street Fight hosts Street Fight Summit West 2014 in San Francisco on June 3. They are generously extending a discount to all Maponics Blog readers on this event – just use the discount code MAPONICS25 to get 25% off your ticket price.

Pre-sale tickets are on sale through December 31, 2013 – get your discounted tickets today.