Archive for the ‘Neighborhood Boundaries’ Category

Maponics Acquires Urban Mapping’s Neighborhood Database

on March 18, 2015 at 4:52PM

Today Maponics announced that we have acquired Urban Mapping’s neighborhood database and product. We made the purchase for a number of reasons; with the most important being a tremendous opportunity to learn from Urban Mapping’s product and apply to apply those learnings to Maponics’ products going forward. Urban Mapping has invested more than 10 years in building a database and product improvements based on usage from some of the most experienced GIS experts in the industry. All of Maponics customers will benefit from this information. Maponics will apply what we learn to our existing product roadmap with the goal of accelerating some of the planned improvements including additional coverage, expanded inventory of names, and possible new product features for Maponics such as Urban Mapping’s Local Relevance Index.

While Maponics’ neighborhood product and the Urban Mapping product often competed for the same end users, the products have some fundamental differences in how we model neighborhoods.

Maponics Neighborhood Boundaries Urban Mapping Neighborhood Boundaries

Our next step is to talk with customers that have chosen the Urban Mapping product to better understand how they are using the data and to determine the best path forward. We will continue to support continuity for all Urban Mapping’s customers.

We will also enter into a deep analysis of the two databases. There is a unique opportunity for Maponics to examine two independently created products and determine what is the same, what is different and— most interesting— what is in the grey area of “mostly the same”.

Neighborhoods boundaries are not always exact, and the nuances of how to model them are complex. The bringing together of Maponics and Urban Mapping neighborhood data models, databases and products is going to create opportunities for us to better serve our customers and to fulfill the Maponics mission to deliver detailed intelligence and insight into the locations that matter most to our customers.

Sincerely, Dan Adams

 

Introducing the Communities Product Family

on January 28, 2015 at 4:00PM

The next logical extension of Neighborhood Boundaries has arrived.  Meet Maponics Communities.  This new product family offers highly localized and layered geographic views of consumers’ characteristics and interests.  With consumers embracing location through a growing array of mobile devices, this next-generation of spatial data products is unlike anything seen to date.

Communities, anchored by flagship product Neighborhood Boundaries, is offered along with +Residential as well as a series of new datasets that will be released in the coming months.  Since the launch of Neighborhood Boundaries in 2007, our company has been focused on building products that meet increasing market needs. Search and display capabilities in Real Estate among other industries have experienced notable improvements, and the number of mobile applications relying on local analytics has also expanded dramatically.

As our products continue to evolve to meet increasing demand, we seek to expand the fabric of social and geographic location analytics. Recognizing that the concept of communities extends far beyond neighborhoods, cities, and densely populated areas, we have begun to map relevant social objects that matter to our customers. In suburban and rural areas things like hospitals, national parks, and military bases each have their own distinct community. With this new product family, we are moving beyond just mapping a neighborhood.  Our targeted focus is to capture and process data around broader, more nuanced, relevant geographies that extend the social locations where people interact.

Stay tuned for a three part blog series on Communities in February, where we will explore the concept in more detail and will discuss the role this product family will play in a variety of industries, uses, and applications.