Archive for the ‘Neighborhood Boundaries’ Category

Announcing the Next Generation of Neighborhood Boundaries

on July 11, 2014 at 10:00AM

How do people identify where they live, work, and play? Do they reference the city? The ZIP Code? The neighborhood?

Most often, if people want to convey the character of where they spend their time – the mix of houses and businesses, the presence of public spaces, the demographic makeup – they mention the neighborhood name. Very few ZIP Codes impart these traits, and cities are often too large and diverse to provide an accurate snapshot of character.

That’s why neighborhood boundary data is critical for applications in real estate, search, direct marketing, and many other industries that target consumers and geographies in meaningful, relevant ways.

neighborhood boundaries

Data about the specific location and unique character of a neighborhood boundary – like this Atlanta neighborhood (Fairlie-Poplar) – helps industries target audiences effectively. Image source: Clickscape.com

Maponics is committed to offering the most extensive, accurate, and useful Neighborhood Boundary database possible. We just released the Neighborhoods 2.0 Data Structure, an enhanced version of our Neighborhood Boundaries product – one that improves functionality and enables more effective location-based targeting.

New Data Structure

  • All Neighborhood Boundary products (North America, Europe, and Rest Of World) are now supported by a uniform database framework, making them easier to work with and offering greater efficiency than the previous structure allowed.
  • We optimized the fields in the dataset, increasing simplicity.
  • The 2.0 Data Structure has improved language support offering native, Roman, and English data fields for neighborhoods, cities, counties, and regions.

New Layer in North America: Residential Boundaries

We re-categorized neighborhoods to ensure they reflect their usage more accurately. In the 2.0 Data Structure, Sub-Neighborhoods that are over 90% residential have been reclassified as Residential boundaries.

Improved Hierarchy and Neighborhood Definitions

  • Macro neighborhoods (M) adhere to clear content definitions and are present only when recognized locally.
  • Neighborhoods (N) are the heart of the product; we extended coverage, minimized gaps, and conformed to quality standards.
  • Sub Neighborhoods (S) are strictly controlled to ensure they fully represent smaller, locally known areas within existing Neighborhoods.
  • Residential boundaries (R) are limited to geographies where people live and exclude commercial and other non-residential functions.

Increased Focus on Neighborhoods That Matter

Maponics continues to expand its Neighborhoods product as we identify and build out the areas that matter most to our customers.

Our focus is on key metros and cities worldwide as defined by measures of population, real estate and economic activity, social/tourism/travel relevance, and customer input. Within those key metros and cities, we further focus our attention on areas where people live, work, and play.

Neighborhood Boundaries

Maponics Neighborhood Boundaries shows expanded residential areas and increased coverage across all layers for the neighborhoods that matter most to our customers. 

Questions?

If you have any questions about Neighborhood Boundaries, don’t hesitate to contact us.

10 Best Neighborhoods for Generation Y

on July 3, 2014 at 8:51AM

Although it’s hard to paint a picture of 80 million people with a broad brush, social scientists have determined that, when it comes to choosing a home base, Generation Y – those born between 1980 and 2000 – have particular ideas about where to live, distinct from previous generations.

Accounting for 25 percent of the US population, Gen Yers put a premium on proximity to public transportation, sustainable communities, walkable access to areas of interest, and social interaction with other millennials.

With that in mind, we’ve selected the top 10 places for Gen Yers to live, focusing our attention on the factors they value most. To compile our list, we analyzed our Context®  Walkability™Bikeability, and Public Transit Scores to identify neighborhoods that reduce drive time and overall carbon footprint. We also reviewed our Dining & Nightlife dataset to consider popular bars and clubs.

Finally, we appended PRIZM segments to discover which neighborhoods have a high concentration of PRIZM’s Young Achievers: Young Digerati, Bohemian Mix, and Urban Achievers. These groups are all “Gen Y” in nature: Young Digerati – ages 25-44, tech savvy, highly educated, affluent, and ethnically mixed; Urban Achievers – ages <35, college educated, ethnically diverse, bilingual; and Bohemian Mix – ages <55, mobile, early adopters with liberal lifestyles.

*All images courtesy of Google Street View.

10 Best Neighborhoods for Generation Y

East Village, NYC - With its vibrant nightlife and car-optional culture, the entire island of Manhattan entices many of the young and hip. But the East Village in particular is one of the best neighborhoods for Gen Yers, with a perfect score across all our categories: Walkability, Bikeability, Public Transit, Bars, and Clubs. PRIZM Segments: Bohemian Mix, Urban Achievers

10 Best Neighborhoods for Generation Y

SoMa, San Francisco - This popular San Francisco neighborhood is akin to NYC’s SoHo: a bohemian enclave with art galleries and loft-style condos. Walkability and Bikeability are especially high, at 5.0 and 4.9 respectively. PRIZM Segments: Young Digerati, Bohemian Mix

10 Best Neighborhoods for Generation Y

Center City East, Philadelphia - This neighborhood is the most dense section of the city and is home to City Hall, the Convention Center, and Chinatown. Walkability and Bikeability get 5.0′s here, but the area’s Public Transit score is slightly less than SoMa’s (4.7 vs. 4.8). PRIZM Segments: Bohemian Mix, Young Digerati

10 Best Neighborhoods for Generation Y

River North, Chicago – The River North neighborhood may be small, but it’s bursting with art galleries, boutiques, and Chicago’s highest concentration of restaurants. With a Bars score of 4.8, this compact area offers a hopping nightlife. PRIZM Segments: Young Digerati, Bohemian Mix

10 Best Neighborhoods for Generation Y

Logan Circle – Shaw, Washington, DC – Named after the traffic circle at its center, Logan Circle – Shaw is almost entirely residential, offering a mix of Victorian and contemporary houses, condos, duplexes, and apartments. Because of its highly residential nature, it scores lower in the nightlife area, but it earns a solid 4.9 in Bikeability and 4.8 in Walkability. PRIZM Segments: Young Digerati, Bohemian Mix

10 Best Neighborhoods for Generation Y

Downtown Baltimore – This bustling area is both a commercial and a residential hub of the quaintly nicknamed “Charm City.” A solid Walkability score (4.8) makes it attractive to PRIZM segments Urban Achievers and Bohemian Mix.

10 Best Neighborhoods for Generation Y

French Quarter, New Orleans – It’s no wonder that New Orleans is known as the “Big Easy”: in the storied French Quarter, it’s easy living when it comes to Walkability (4.7) and – surprise! – Bars (4.5). The stunning and historic eighteenth-century Spanish-Colonial buildings in The Quarter are home to restaurants, bars, galleries, clubs, and diverse housing options. PRIZM Segments: Urban Achievers, Bohemian Mix

10 Best Neighborhoods for Generation Y

LoDo, Denver – Denver’s original settlement, and therefore oldest neighborhood, LoDo is a mixed-use historic district. Known for its nightlife, LoDo serves as an example of success in urban reinvestment and revitalization. High Walkability (4.7) draws in PRIZM segments Young Digerati and Bohemian Mix.

10 Best Neighborhoods for Generation Y

Back Bay, Boston – Stately, Victorian Back Bay gets props for its architectural beauty, nightlife, shopping, and other amenities. Scores are 4.9 in Walkability and 4.0 in the Bars category. And it’s the only neighborhood on our list that appeals to all three applicable PRIZM segments: Urban Achievers, Young Digerati, and Bohemian Mix.

10 Best Neighborhoods for Generation Y

Belltown, Seattle – Just a few blocks north of Seattle’s rightfully famous Pike Place Market, Belltown explodes in the evenings with nightlife options and is considered one of the most “happening” areas of the city. Even better, it gets a perfect Walkability score of 5.0. PRIZM Segments: Bohemian Mix, Urban Achievers