by Johanna Hunter, Product Manger on April 3, 2012 at 9:52AM
Today we are thrilled to announce that Maponics Subdivision Boundaries TM, the only nationwide subdivision boundaries dataset, has reached over 500,000 subdivisions. That’s a 75% increase since the end of last year! This expansion includes a 600% increase in the number of subdivisions for California. And comparable growth in New Jersey, New York, Tennessee, Michigan, Illinois, Pennsylvania, Maryland and several other states.
Have you been waiting to add subdivisions to your application? Now is the time to sign up!
Subdivisions represent the most granular level of geography in real estate comparison. They are even more local than neighborhoods. When you offer search, display, or analysis by subdivision, you empower people to cut through endless data and listings to make concrete decisions. You give them what they need to convert.
In the past, there was no practical option for companies looking for standardized subdivision boundary data for the entire US. Which is why we took on the creation of a uniform, nationwide subdivision boundaries database last year.
Launched last June, Maponics Subdivision Boundaries now features 508,428 real estate subdivisions in the 692 most-populous counties across 46 states. Each record contains a name, boundary, alternate names (if applicable), and centroid. It also contains corresponding U.S. Census Bureau data, such as State and County, to facilitate easy tie-in with other data grouped by Census geography.
In addition to Subdivision Boundaries, Maponics offers a complete geo-stack of boundary geographies ideal for real estate applications like: search & map display, trend & analysis reporting and automated valuation modeling. Many customers come to us for multiple datasets, including:
- School Attendance Zones & School District Boundaries
- Neighborhood Boundaries
- ZIP Code Boundaries
- Subdivision Boundaries
In fact, the Top 3 real estate websites, Zillow, Realtor.com and Trulia.com, all depend on Maponics data to boost their revenue. So do back-end real estate leaders Realtors Property ResourceTM (RPR) and Lender Processing Services (LPS).
Have a Subdivision Boundaries question? Click here to get a quote or learn more.
by Gloria Dufield, Marketing Specialist on March 26, 2012 at 10:11AM
Smartphones and tablets are here to stay and there has even been recent discussion on how long before they will start replacing home and work desktops. As we become more dependent on our mobile devices for our connection to the internet, it becomes essential to understand how these devices are used for discovery and how search, a product of the desktop environment, will still have relevancy in this emerging location based world.
Mobile is discovery focused
Location is absolutely central to mobile and the concept of discovery is the standard for mobile users. We expect our smartphones to know where we are; who and what is near us; and to anticipate our needs, providing us that information as quickly as it’s bounced off a satellite and onto our device screens. People are used to discovering items of interest through geotargeted ads in their favorite applications, like Pandora, and from friend recommendations on social media, like Twitter and Facebook. Culturally relevant boundaries or geofences – like neighborhood, college campus and shopping boundaries – are key to focusing mobile users’ discovery. The name of the game in mobile is, “I am here and let me discover who and what is around me now”.
Search and hyper-local search are still important
Since most people see their smartphones and tablets as an extension or replacement for their desktop, they still approach these devices with search in mind. People use their smartphones and tablets to search for information that is not related to a location or a specific time – for example to locate a phone number, find information on Wikipedia, and specific companies or online publications. Hyper-local search is essential for people looking for local companies and services, and also for those researching places they are planning to visit – be they at home or en route to the destination – to find places to stay, eat and to get a feel for that locale.
Discovery and hyper-local search will work together
As more mobile applications are developed that use both discovery and search, users will expect a continuity of data. If John has done a hyper-local search at home on restaurants in SoHo, he will expect to be served geotargeted ads for that restaurant or be alerted to which friends are in the neighborhood when he enters SoHo with his mobile phone. Quality and consistency of current geofences like neighborhoods and the availability of new culturally relevant geofences like shopping boundaries will enable hyper–local search and discovery to work effectively across mobile devices and those remaining desktops.
