Maponics Blog

Increasing Your Ad Targeting Arsenal

by Johanna Hunter, Product Manger on October 9, 2012 at 4:54PM

Here at Maponics, we’ve just released a new spatial data product that will transform and modernize the way that location-based advertising is done. As we mentioned in last week’s post, Urban Airship’s Location Messaging Service was incredibly successful in the use of custom boundaries at a recent major sporting event.

Our new Destination & Venue Boundaries ™ product gives advertisers and marketers access to predefined geofences for stadiums, arenas, amusement parks, airports, golf courses,  speedways and more.  The Indianapolis Motor Speedway is just one example of a venue that is included in this new product release. Below, you can see the entire speedway, as well as associated parking areas, has been included within the geographical boundaries.  More importantly, you can see that areas that are not part of the speedway are not included within the geofence.  In comparison, a point and radius geofence would either miss key areas of the venue or include areas that are not part of the speedway itself.

We have created useful boundaries around these types of venues so that advertisers are able to target only the audience and not uninterested people in the surrounding area, greatly increasing the reach and effectiveness of their marketing campaigns.

In conjunction with this product launch, we are offering a webinar on Thursday, October 25th from 2-3pm EST “Capture Your Real-time Audience with Event-based Geofencing”.  It’s a great way to learn more about this new product and what it can do for your company.

We hope to see you there!

Register for webinar.

Urban Airship’s New Geotargeting Service Uses Maponics Data

by on October 1, 2012 at 3:27PM

We want to share some great news with our readers for the start of October.  Urban Airship announced today the launch of a new service that advances the targeting options available to location based marketers.  As mentioned in today’s press release, Urban Airship’s Location Messaging Service was recently used with custom boundaries for a “major global sporting event” (London 2012 Takes Mobile Gold)  in which the clickthrough rate for the mobile push messages was ten times higher than standard email.

Urban Airship’s launch today builds on the Olympics’ success by providing precision geotargeting through the use of “real-world” geofences like Maponics Neighborhood Boundaries combined with a mobile users current and past location data, in-app behaviors and stated preferences.  Urban Airship has a clear understanding of mobile marketing needs and a strong commitment to provide location based marketers better ROI by improved communications with mobile consumers. We are excited about this application of our data and are pleased that Urban Airship is relying on Maponics to meet the complex needs of their customers.

More details on Urban Airship’s new service and use examples, can be found in the full press release:  Urban Airship Unveils New Location Messaging Service Bringing a New Level of Precision and Sophistication to Location-Based Marketing