We want to share some great news with our readers for the start of October. Urban Airship announced today the launch of a new service that advances the targeting options available to location based marketers. As mentioned in today’s press release, Urban Airship’s Location Messaging Service was recently used with custom boundaries for a “major global sporting event” (London 2012 Takes Mobile Gold) in which the clickthrough rate for the mobile push messages was ten times higher than standard email.
Urban Airship’s launch today builds on the Olympics’ success by providing precision geotargeting through the use of “real-world” geofences like Maponics Neighborhood Boundaries combined with a mobile users current and past location data, in-app behaviors and stated preferences. Urban Airship has a clear understanding of mobile marketing needs and a strong commitment to provide location based marketers better ROI by improved communications with mobile consumers. We are excited about this application of our data and are pleased that Urban Airship is relying on Maponics to meet the complex needs of their customers.
More details on Urban Airship’s new service and use examples, can be found in the full press release: Urban Airship Unveils New Location Messaging Service Bringing a New Level of Precision and Sophistication to Location-Based Marketing
With the Independence Day holiday approaching, I thought it might be compelling to look at two of the oldest neighborhoods in the United States. A few years ago, Forbes carried a great article, “America’s Oldest Neighborhoods”, that included a slide show highlighting ten of the oldest U.S. neighborhoods ranging from the Mission District in San Francisco and King Williams in San Antonio to D.C.’s Georgetown and Boston’s North End.
Boston’s North End
Both the North End in Boston and Georgetown in Washington, D.C. are two of the oldest neighborhoods that still house revolutionary era structures. Within the North End’s boundaries, you can visit the oldest home in Boston, Paul Revere’s House (1680). Also located in this neighborhood, are the Old North Church, circa 1723, from whose steeple two lanterns signaled the British arrival by sea, and Copp’s Hill Burial Ground (1660s) which is the final resting place for many prominent 18th century Bostonians including Robert Newman, who climbed the steeple to help deliver the signal to the patriots.
Georgetown in DC
As with the North End, the Georgetown neighborhood in Washington, D.C. has historical buildings dating from the 1700’s including The Old Stone House (1765), the oldest unchanged architectural structure in D.C. The City Tavern (1796), now housing a private social club, is the oldest commercial structure and whose original tavern patrons included George Washington, John Adams and Thomas Jefferson. The Forrest-Marbury House (circa 1788), also within the boundaries of this neighborhood, hosted in 1791 the meeting at which George Washington arranged to purchase land for the capital of the newly formed United States of America.
To learn more about these two historical neighborhoods visit their Wikipedia entries (North End and Georgetown) or the following sites:
We wish you all a wonderful 4th of July!