Don’t miss this great conference and Darrin’s presentation, register today!

Cloud Computing and Data as a Service panel
Date: Tuesday, May 22, 2012
Time: 2:05-3:15 pm
Location: Horizon Room “A”,Ronald Reagan Building and International Trade Center

Want to meet with Darrin or a member of our Sales Team at this Conference? Email marketing@maponics.com to schedule a meeting.

If you are in New York City tomorrow, you can also hear Darrin speak at the Geoweb Summit.

Local Mapping Data Panel
Date: Thursday, May 17^th, 2012
Time: 4:40 PM – 5:30 PM
Location: Dumbo Spot, Brooklyn, New York

An evening event that goes from 3 – 9 PM, the Geoweb Summit includes four panel sessions and two keynotes.  This year’s event features speakers from PlaceIQ, ESRI, ThinkNear, HopStop and more.

Planning on attending?  Now’s the time to sign up! They are offering 40% off registration through next Monday, May 7^th only.  To register and receive discount follow this link:  http://geowebsummit.eventbrite.com/?discount=Maponics

Can’t make this one? Darrin will be speaking at a total of four conferences over the next two months.  Details on these events will be posted on the Maponics Blog soon – alongside announcements via Twitter, Facebook and LinkedIn. A complete list of all events Maponics plans to attend in 2012 is also available on our Events page.

If you are attending an upcoming conference and would like to meet with Darrin, please email marketing@maponics.com

We know that being able to source all of your map data from one company saves you a lot of time and paperwork.  With the addition of Parcel Boundaries from Digital Map Products, we now offer a complete geo-stack of boundary geography for property–related businesses. Combine this parcel data with our ZIP Codes, neighborhoods, subdivisions and school boundaries, and you have everything you need for:

• Detailed valuation analysis
• Comprehensive resource allocation planning
• Targeted real estate search and map display
• Highly accurate location matching (geocoding)

Some key features of this parcel boundary data include:

• Over 121 million parcels
• Quarterly updates and continual coverage expansion
• Direct sourcing from individual counties and townships
• APN, FIPS and shape geometry
• Delivery in shapefile format

Interested in learning more about Parcel Boundaries from Maponics? Want to explore our full map data offering for property-related business? Contact us, and we’ll get back to you right away.

Software Systems Engineer

The Software Systems Engineer is responsible for design and development activities at a systems level and for crafting software that is well written, functional, efficient, and clearly documented while exceeding the stated requirements.  A key element of this role is working in a Geographic Information Systems (GIS) environment that involves large amounts of data in spatial/relational databases.  Initial focus will be on expanding and maintaining the Maponics Java toolset and utilizing rapid prototyping techniques to develop new product concepts.

Spatial Analyst (2 Openings)

This position is responsible for the creation and management of spatial databases in support of emerging Maponics product lines in a rapid prototyping, fast-paced environment.  As part of the Product Development team, you will be required to wear many hats and your projects and duties will shift frequently.  Some projects will involve SQL-intensive effort, while others might involve processing massive amounts of data in a short time, and other projects may even require basic digitizing and data QC.

Production Cartographer

This multifaceted role will be responsible for the identification, acquisition and maintenance of spatial data resources and utilizing those resources in the technical building and maintenance of Maponics spatial data products.

Visit our Careers page today for additional openings in Sales,  Marketing and Accounting.

Have you been waiting to add subdivisions to your application? Now is the time to sign up!

Subdivisions represent the most granular level of geography in real estate comparison. They are even more local than neighborhoods. When you offer search, display, or analysis by subdivision, you empower people to cut through endless data and listings to make concrete decisions. You give them what they need to convert.

In the past, there was no practical option for companies looking for standardized subdivision boundary data for the entire US.  Which is why we took on the creation of a uniform, nationwide subdivision boundaries database last year.

Launched last June, Maponics Subdivision Boundaries now features 508,428 real estate subdivisions in the 692 most-populous counties across 46 states. Each record contains a name, boundary, alternate names (if applicable), and centroid. It also contains corresponding U.S. Census Bureau data, such as State and County, to facilitate easy tie-in with other data grouped by Census geography.

In addition to Subdivision Boundaries, Maponics offers a complete geo-stack of boundary geographies ideal for real estate applications like:  search & map display, trend & analysis reporting and automated valuation modeling. Many customers come to us for multiple datasets, including:

• School Attendance Zones & School District Boundaries
• Neighborhood Boundaries
• ZIP Code Boundaries
• Subdivision Boundaries

In fact, the Top 3 real estate websites, Zillow, Realtor.com and Trulia.com, all depend on Maponics data to boost their revenue. So do back-end real estate leaders Realtors Property Resource^{TM (}RPR) and Lender Processing Services (LPS).

Have a Subdivision Boundaries question? Click here to get a quote or learn more.

Johanna Hunter, Maponics Product Manger, will be attending the O’Reilly Where Conference: The Art and Business of Location in San Francisco.  This three day conference, April 2-4, is the must-attend event for those interested in location-aware technologies.  Leading experts across multiple industries will take part in workshops, panels, product demos, informal “Birds of a Feather” sessions and more.  Attending Where and want to meet with Johanna? Contact her at johannahunter@maponics.com

On April 18^th, Mark Dykstra, Maponics Director of Sales, will be in Toronto for a Location Based Marketing Association event. Mark will join Alexis Zamkow from Canada Post, John Fisher of DMTI Spatial and Yelp Canada’s Vivek Srivastava on the panel entitled Geofencing: A GeoSocial World.

You may remember LBMA from earlier this year. We sponsored podcast episodes 59 through 63. If you missed the podcasts and Darrin’s interview on January 9, they are archived and available here.

We look forward to seeing Asif and Rob and if you are in Toronto join us from 3-7 pm at the KPMG / Bay Adelaide Centre. There is still time to register.

Maponics is pleased to sponsor the NEURISA and VT Center for Geographic Information (VCGI) Ignite Spatial Vermont 2012.  The event will be on Tuesday, April 17th from 7-9 pm at the Capitol Plaza Hotel in Montpelier. This year the winner of the VT College and University Student Map Contest will be announced during the event which is free and open to the public.  You can register here.

We have many exciting speaking engagements and conferences we are attending this year.  If you want to see our full schedule and what we have lined up for May, visit our Events page.  Keep current on all our travels and company news by following us on Twitter, Facebook and LinkedIn.

If you are attending an upcoming conference and would like to meet with us, please email marketing@maponics.com

So what’s been brewing this year? In February, The Center for Technology Innovation at Brookings held a forum on the use of mobile technology in politics on an international level. Coinciding with this forum, was the release of an informative paper by Darrell M. West titled M-Campaigning: Mobile Technology and Public Outreach.  On Super Tuesday last week, WHERE, Inc., who is owned by eBay, strategically announced a new product that allows political campaigns to target mobile advertisements for donations based on geofences.  WHERE’s new Donate Now will likely resurface at ILM East at the end of March in Boston. Walt Doyle, WHERE’s CEO, will be a panelist on Mobile and Local: Closing the Loop on Content, Ads and Conversions with John Valentine of Scvngr/LevelUp, Doug McDonald from dotMobi and Reply’s Darren Waddell.

Maponics will be at ILM East in Boston and we are looking forward to taking part in the discussion of geofences for mobile ad targeting.  If you are attending and want to meet with us to talk about our geofence products and solutions email me, Gloria, gdufield@maponics.com to set up an appointment with either Darrin Clement, Maponics CEO, or Mark Dykstra, Director of Sales. Interested in learning more about our boundary products for geotargeting mobile ads?  Visit our GIS Map Data or Industry Solutions pages.

Attending ILM East and want to start the discussion now? How important do you think political ads on the hyper-local level will be during the election this fall?  Let us know what you think by posting a comment.

Unfamiliar with the Canadian postal system? FSA boundaries are similar to US  ZIP Code boundaries. FSALDUs are roughly approximate to US  ZIP+4s.

Canadian FSA Boundaries

If you already use boundary data from Maponics for Canada, these new FSA Boundaries are a natural (and powerful) addition. When coupled with our neighborhood, shopping, college campus and census boundaries, they create a seamless boundary geography set. With it, users can drill down from the macro to the micro-level, and view geography and information that makes sense to them.

This new FSA database includes the most accurate and comprehensive FSA boundaries available – covering all 1600+ Canadian FSAs across all provinces and territories, updated quarterly.  Interested in sample FSA Boundaries?  Request sample data here.  Or learn more about FSA Boundaries here.

Canadian Postal Codes Database

Want to pinpoint a user’s location down to the block level in Canada? Or serve hyper-relevant content based upon location-specific search queries for Canada?  This new Canadian Postal Codes database will let you do just that.

Similar to our US ZIP+4 codes database, this database contains FSALDUs for all of Canada, updated quarterly. With it you can display FSALDU points on web-based maps, attach a mappable point to addresses that include FSALDUs and much more.  Interested in sample Canadian Postal Codes?  Click here.  Or learn more about our Canadian Postal Codes Database.

Have questions about Canada-based project?  We’re happy to help you explore your options – email  or call us at 1-800-762-5158.

Canadian Postal Codes and FSA Boundaries are offered through a partnership with TomTom.

Attending SMX West 2012?  Don’t miss this great session! Details below:

Paid Search Track

Retargeting & Remarketing: The New Behavioral Ads

“Some call it retargeting; others call it remarketing, but if you aren’t doing it you’re squandering both money and opportunity to build stronger relationships with your customers. Retargeting involves understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search, reinforcing your messaging and increasing the likelihood of conversion. Sounds complicated, but recent developments have made it relatively easy to launch and run remarketing campaigns.”

Date: Tuesday, February 28, 2012
Time: 3:30pm-4:45pm
Location: Grand Salon III at the San Jose McEnery Convention Center

Account Executive

This position requires at least 3 years of experience in a senior sales role selling high-tech products.  Main responsibilities include: prospecting and closing new business, maintaining and growing existing accounts and accurately updating progress in SFA software.

Director of Marketing

Reporting to the CEO, the Director of Marketing will be responsible for the Maponics marketing plan and the marketing team:  defining, executing and reporting on all Marketing initiatives for the company.

Production Cartographer

This multifaceted role will be responsible for the identification, acquisition and maintenance of spatial data resources and utilizing those resources in the technical building and maintenance of Maponics spatial data products.

Senior Account Executive

This position requires at least 6  years of experience in a senior sales role selling high-tech products.  Main responsibilities include: prospecting and closing new business, maintaining and growing existing accounts and accurately updating progress in SFA software.

If you are interested in an opening above, email your resume, cover letter and references to job@maponics.com.  Your cover letter should document your citizenship and salary requirements.