Don’t miss this great conference and Darrin’s presentation, register today!

Cloud Computing and Data as a Service panel
Date: Tuesday, May 22, 2012
Time: 2:05-3:15 pm
Location: Horizon Room “A”,Ronald Reagan Building and International Trade Center

Want to meet with Darrin or a member of our Sales Team at this Conference? Email marketing@maponics.com to schedule a meeting.

If you are in New York City tomorrow, you can also hear Darrin speak at the Geoweb Summit.

We often say how inspired we are by what our customers are doing. This is another great example! We’re happy we can play a role in helping people feel a greater sense of community.

Interested in learning more about how social networking companies are using culturally relevant boundaries to help people connect? Download this (free) article which appeared in GeoWorld magazine “Where Are Your Friends?  Social Networking in Social Spaces”.

So what’s been brewing this year? In February, The Center for Technology Innovation at Brookings held a forum on the use of mobile technology in politics on an international level. Coinciding with this forum, was the release of an informative paper by Darrell M. West titled M-Campaigning: Mobile Technology and Public Outreach.  On Super Tuesday last week, WHERE, Inc., who is owned by eBay, strategically announced a new product that allows political campaigns to target mobile advertisements for donations based on geofences.  WHERE’s new Donate Now will likely resurface at ILM East at the end of March in Boston. Walt Doyle, WHERE’s CEO, will be a panelist on Mobile and Local: Closing the Loop on Content, Ads and Conversions with John Valentine of Scvngr/LevelUp, Doug McDonald from dotMobi and Reply’s Darren Waddell.

Maponics will be at ILM East in Boston and we are looking forward to taking part in the discussion of geofences for mobile ad targeting.  If you are attending and want to meet with us to talk about our geofence products and solutions email me, Gloria, gdufield@maponics.com to set up an appointment with either Darrin Clement, Maponics CEO, or Mark Dykstra, Director of Sales. Interested in learning more about our boundary products for geotargeting mobile ads?  Visit our GIS Map Data or Industry Solutions pages.

Attending ILM East and want to start the discussion now? How important do you think political ads on the hyper-local level will be during the election this fall?  Let us know what you think by posting a comment.

Unfamiliar with the Canadian postal system? FSA boundaries are similar to US  ZIP Code boundaries. FSALDUs are roughly approximate to US  ZIP+4s.

Canadian FSA Boundaries

If you already use boundary data from Maponics for Canada, these new FSA Boundaries are a natural (and powerful) addition. When coupled with our neighborhood, shopping, college campus and census boundaries, they create a seamless boundary geography set. With it, users can drill down from the macro to the micro-level, and view geography and information that makes sense to them.

This new FSA database includes the most accurate and comprehensive FSA boundaries available – covering all 1600+ Canadian FSAs across all provinces and territories, updated quarterly.  Interested in sample FSA Boundaries?  Request sample data here.  Or learn more about FSA Boundaries here.

Canadian Postal Codes Database

Want to pinpoint a user’s location down to the block level in Canada? Or serve hyper-relevant content based upon location-specific search queries for Canada?  This new Canadian Postal Codes database will let you do just that.

Similar to our US ZIP+4 codes database, this database contains FSALDUs for all of Canada, updated quarterly. With it you can display FSALDU points on web-based maps, attach a mappable point to addresses that include FSALDUs and much more.  Interested in sample Canadian Postal Codes?  Click here.  Or learn more about our Canadian Postal Codes Database.

Have questions about Canada-based project?  We’re happy to help you explore your options – email  or call us at 1-800-762-5158.

Canadian Postal Codes and FSA Boundaries are offered through a partnership with TomTom.

Attending SMX West 2012?  Don’t miss this great session! Details below:

Paid Search Track

Retargeting & Remarketing: The New Behavioral Ads

“Some call it retargeting; others call it remarketing, but if you aren’t doing it you’re squandering both money and opportunity to build stronger relationships with your customers. Retargeting involves understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search, reinforcing your messaging and increasing the likelihood of conversion. Sounds complicated, but recent developments have made it relatively easy to launch and run remarketing campaigns.”

Date: Tuesday, February 28, 2012
Time: 3:30pm-4:45pm
Location: Grand Salon III at the San Jose McEnery Convention Center

Mark brings with him 20 years of experience in the geospatial data creation industry. Previously, he served as the Director of Engineering at TomTom (post acquisition by Tele Atlas in 2008), and Director of Engineering at Tele Atlas. As Director of Engineering at Maponics, Mark will head up several major data development initiatives in 2012.

Welcome Mark!

Did you know that the Top 3 Real Estate Websites, Zillow, Realtor.com and Trulia.com, all depend on Maponics data to boost their revenue? Learn more about what Maponics can do for your real estate business here.

One trend that directories – which have a fairly traditional business model – are obviously struggling with is how to incorporate discovery (i.e., mobile search, social media, and deals/coupons) into their model.  As Darrin says in the interview, many are simply bolting on features, when it might be more prudent to rebuild platforms from the ground up.  This reluctance to revamp is allowing newer players to claim more of the business.  In fact, the leaders in mobile search, social media, and coupons/deals are using Maponics data to do just that as they master the delivery of non-search based geo-relevant content.

Geofence data from Maponics includes predefined boundaries that represent the way real consumers think about the world. With them,  the entire search and discovery paradigm can reflect the on-the-ground geography familiar to consumers.  In addition to struggling with the discovery-side of the equation – many second tier directories are also flagging because they skip the geo step altogether, or rely on lower quality “free” geo data that is simply inadequate for professional grade applications.

You can read the BIA/Kelsey post here.

Access the full episode here (Darrin starts at 32:12):

This Week In Location Based Marketing – Episode #59

If you haven’t tuned in to this podcast before, we highly recommend it. Rob Woodbridge and Asif Kahn excel at keeping those of us in location based marketing on top of the latest industry developments in a fun, casual way.

This month you’ll also hear a fair amount about Maponics – we’re sponsoring all January episodes. Listen to learn more about how targeting ads using predefined geofences (neighborhoods, shopping malls, college campuses, more) helps local mobile advertisers deliver more relevant ads.

Don’t have time to listen, but interested in predefined geofences for mobile marketing? Take advantage of the free 3 month API or data trial we’re offering LBMA listeners!

Details:

Panel: The Future of Real Estate Search: What’s Next?
Date: Thursday, January 12th
Time: 3:25 p.m. – 4:00 p.m.
Location:  New York Marriott Marquis, 1535 Broadway, New York, New York 10036

Maponics is a leader in spatial technology application for the real estate industry. The top three real estate websites, and the National Association of Realtors’ RPR (Realtors’ Property Resource), all rely on Maponics map data to improve their search functions.

Want to meet with someone from Maponics at Real Estate Connect New York City?

Contact us today!