Maponics Blog

Maponics Founder and CEO Speaking at SMX West 2012

by Gloria Dufield, Marketing Specialist on February 24, 2012 at 10:34AM

Darrin Clement, Maponics CEO and founder, will be speaking at SMX West to be held February 28-March 1, 2012 in San Jose, California. Darrin will join Eshwar Belani of Rocket Fuel, Luke Coltrin from Overstock.com and Certified Knowledge’s Brad Geddes, as a panelist for the “Retargeting & Remarketing: The New Behavioral Ads” session.  Panel moderators will be Chris Sherman from Search Engine Land and Andy Atkins-Kruger of WebCertain.

Attending SMX West 2012?  Don’t miss this great session! Details below:

Paid Search Track

Retargeting & Remarketing: The New Behavioral Ads

“Some call it retargeting; others call it remarketing, but if you aren’t doing it you’re squandering both money and opportunity to build stronger relationships with your customers. Retargeting involves understanding user intent via search, and then subsequently advertising to each individual with a combination of search, display or other online ads beyond search, reinforcing your messaging and increasing the likelihood of conversion. Sounds complicated, but recent developments have made it relatively easy to launch and run remarketing campaigns.”

Date: Tuesday, February 28, 2012
Time: 3:30pm-4:45pm
Location: Grand Salon III at the San Jose McEnery Convention Center

Meet our New Director of Engineering – Mark Harley

by Steve Zuckerman, VP, Technical Operations on February 9, 2012 at 3:19PM

We are excited to announce that Mark Harley has joined Maponics as the new Director of Engineering.  Mark is widely respected as an expert in leading teams to create best-in-class geographic data products – from design through development and production.

Mark brings with him 20 years of experience in the geospatial data creation industry. Previously, he served as the Director of Engineering at TomTom (post acquisition by Tele Atlas in 2008), and Director of Engineering at Tele Atlas. As Director of Engineering at Maponics, Mark will head up several major data development initiatives in 2012.

Welcome Mark!