by Gloria Dufield, Marketing Specialist on March 29, 2012 at 1:33PM
The 2012 conference season is starting to pickup. We wanted to let you know about three upcoming events on Maponics schedule for April.
Johanna Hunter, Maponics Product Manger, will be attending the O’Reilly Where Conference: The Art and Business of Location in San Francisco. This three day conference, April 2-4, is the must-attend event for those interested in location-aware technologies. Leading experts across multiple industries will take part in workshops, panels, product demos, informal “Birds of a Feather” sessions and more. Attending Where and want to meet with Johanna? Contact her at johannahunter@maponics.com
On April 18th, Mark Dykstra, Maponics Director of Sales, will be in Toronto for a Location Based Marketing Association event. Mark will join Alexis Zamkow from Canada Post, John Fisher of DMTI Spatial and Yelp Canada’s Vivek Srivastava on the panel entitled Geofencing: A GeoSocial World.
You may remember LBMA from earlier this year. We sponsored podcast episodes 59 through 63. If you missed the podcasts and Darrin’s interview on January 9, they are archived and available here.
We look forward to seeing Asif and Rob and if you are in Toronto join us from 3-7 pm at the KPMG / Bay Adelaide Centre. There is still time to register.
Maponics is pleased to sponsor the NEURISA and VT Center for Geographic Information (VCGI) Ignite Spatial Vermont 2012. The event will be on Tuesday, April 17th from 7-9 pm at the Capitol Plaza Hotel in Montpelier. This year the winner of the VT College and University Student Map Contest will be announced during the event which is free and open to the public. You can register here.
We have many exciting speaking engagements and conferences we are attending this year. If you want to see our full schedule and what we have lined up for May, visit our Events page. Keep current on all our travels and company news by following us on Twitter, Facebook and LinkedIn.
If you are attending an upcoming conference and would like to meet with us, please email marketing@maponics.com
by Gloria Dufield, Marketing Specialist on March 13, 2012 at 10:25AM
With campaign season heating up, there has been a resurgence of news on geotargeting mobile ads for political campaigns. The use of geolocation to target political advertisements has been around since the 2008 campaign with Google seeing the potential for ad dollars as early as 2007. In late 2010, a Pew Research Center survey reported that “more than a quarter of American adults – 26% – used their cell phones to learn about or participate in the 2010 mid-term election campaign”. Fall of last year saw another flurry of news stories including POLITICO’s article on the increase in mobile ads for the 2012 campaign season and Pandora expanding its ad geotargeting specifically for political campaigns to target voters.
So what’s been brewing this year? In February, The Center for Technology Innovation at Brookings held a forum on the use of mobile technology in politics on an international level. Coinciding with this forum, was the release of an informative paper by Darrell M. West titled M-Campaigning: Mobile Technology and Public Outreach. On Super Tuesday last week, WHERE, Inc., who is owned by eBay, strategically announced a new product that allows political campaigns to target mobile advertisements for donations based on geofences. WHERE’s new Donate Now will likely resurface at ILM East at the end of March in Boston. Walt Doyle, WHERE’s CEO, will be a panelist on Mobile and Local: Closing the Loop on Content, Ads and Conversions with John Valentine of Scvngr/LevelUp, Doug McDonald from dotMobi and Reply’s Darren Waddell.
Maponics will be at ILM East in Boston and we are looking forward to taking part in the discussion of geofences for mobile ad targeting. If you are attending and want to meet with us to talk about our geofence products and solutions email me, Gloria, gdufield@maponics.com to set up an appointment with either Darrin Clement, Maponics CEO, or Mark Dykstra, Director of Sales. Interested in learning more about our boundary products for geotargeting mobile ads? Visit our GIS Map Data or Industry Solutions pages.
Attending ILM East and want to start the discussion now? How important do you think political ads on the hyper-local level will be during the election this fall? Let us know what you think by posting a comment.
