Don’t miss this great conference and Darrin’s presentation, register today!

Cloud Computing and Data as a Service panel
Date: Tuesday, May 22, 2012
Time: 2:05-3:15 pm
Location: Horizon Room “A”,Ronald Reagan Building and International Trade Center

Want to meet with Darrin or a member of our Sales Team at this Conference? Email marketing@maponics.com to schedule a meeting.

If you are in New York City tomorrow, you can also hear Darrin speak at the Geoweb Summit.

We often say how inspired we are by what our customers are doing. This is another great example! We’re happy we can play a role in helping people feel a greater sense of community.

Interested in learning more about how social networking companies are using culturally relevant boundaries to help people connect? Download this (free) article which appeared in GeoWorld magazine “Where Are Your Friends?  Social Networking in Social Spaces”.

Local Mapping Data Panel
Date: Thursday, May 17^th, 2012
Time: 4:40 PM – 5:30 PM
Location: Dumbo Spot, Brooklyn, New York

An evening event that goes from 3 – 9 PM, the Geoweb Summit includes four panel sessions and two keynotes.  This year’s event features speakers from PlaceIQ, ESRI, ThinkNear, HopStop and more.

Planning on attending?  Now’s the time to sign up! They are offering 40% off registration through next Monday, May 7^th only.  To register and receive discount follow this link:  http://geowebsummit.eventbrite.com/?discount=Maponics

Can’t make this one? Darrin will be speaking at a total of four conferences over the next two months.  Details on these events will be posted on the Maponics Blog soon – alongside announcements via Twitter, Facebook and LinkedIn. A complete list of all events Maponics plans to attend in 2012 is also available on our Events page.

If you are attending an upcoming conference and would like to meet with Darrin, please email marketing@maponics.com

We know that being able to source all of your map data from one company saves you a lot of time and paperwork.  With the addition of Parcel Boundaries from Digital Map Products, we now offer a complete geo-stack of boundary geography for property–related businesses. Combine this parcel data with our ZIP Codes, neighborhoods, subdivisions and school boundaries, and you have everything you need for:

• Detailed valuation analysis
• Comprehensive resource allocation planning
• Targeted real estate search and map display
• Highly accurate location matching (geocoding)

Some key features of this parcel boundary data include:

• Over 121 million parcels
• Quarterly updates and continual coverage expansion
• Direct sourcing from individual counties and townships
• APN, FIPS and shape geometry
• Delivery in shapefile format

Interested in learning more about Parcel Boundaries from Maponics? Want to explore our full map data offering for property-related business? Contact us, and we’ll get back to you right away.

There is a better way to target:  shopping boundaries.  We all know shopping districts or malls where there are many stores, restaurants and other consumer services all in one tight geography.  People in these areas are likely there either to work or to shop.  And if they are shopping, they are likely to go to multiple venues.  In these cases, it’s easier to nudge them into your store, even if that’s not why they originally went out.  Essentially, you are battling for share of wallet at that point because the inertia of leaving the house has already been overcome.

We offer over three thousand of the highest-trafficked shopping boundaries in the United States and Canada with expansion every quarter.  These predefined geofences are easy for marketers to incorporate to improve mobile targeting and promotions, without requiring custom infrastructure for each store.  Once a user crosses into one of these geofences, their propensity to respond to your marketing increases.

Interested in Shopping Boundaries?  Contact us to learn about these and other geofences to assist you in your geotargeted marketing initiatives.

Software Systems Engineer

The Software Systems Engineer is responsible for design and development activities at a systems level and for crafting software that is well written, functional, efficient, and clearly documented while exceeding the stated requirements.  A key element of this role is working in a Geographic Information Systems (GIS) environment that involves large amounts of data in spatial/relational databases.  Initial focus will be on expanding and maintaining the Maponics Java toolset and utilizing rapid prototyping techniques to develop new product concepts.

Spatial Analyst (2 Openings)

This position is responsible for the creation and management of spatial databases in support of emerging Maponics product lines in a rapid prototyping, fast-paced environment.  As part of the Product Development team, you will be required to wear many hats and your projects and duties will shift frequently.  Some projects will involve SQL-intensive effort, while others might involve processing massive amounts of data in a short time, and other projects may even require basic digitizing and data QC.

Production Cartographer

This multifaceted role will be responsible for the identification, acquisition and maintenance of spatial data resources and utilizing those resources in the technical building and maintenance of Maponics spatial data products.

Visit our Careers page today for additional openings in Sales,  Marketing and Accounting.

Algorithmically, they were then able to compare neighborhoods across different cities. For example, they determined which three neighborhoods in San Francisco were most similar to New York City’s East Village based on top check-in categories.

Want to know the three neighborhoods in San Francisco most similar to the East Village? Get the results and learn more at Foursquare’s Neighborhood Experiment.

Visit our Customer Use page for more interesting uses of neighborhood boundaries.

Have you been waiting to add subdivisions to your application? Now is the time to sign up!

Subdivisions represent the most granular level of geography in real estate comparison. They are even more local than neighborhoods. When you offer search, display, or analysis by subdivision, you empower people to cut through endless data and listings to make concrete decisions. You give them what they need to convert.

In the past, there was no practical option for companies looking for standardized subdivision boundary data for the entire US.  Which is why we took on the creation of a uniform, nationwide subdivision boundaries database last year.

Launched last June, Maponics Subdivision Boundaries now features 508,428 real estate subdivisions in the 692 most-populous counties across 46 states. Each record contains a name, boundary, alternate names (if applicable), and centroid. It also contains corresponding U.S. Census Bureau data, such as State and County, to facilitate easy tie-in with other data grouped by Census geography.

In addition to Subdivision Boundaries, Maponics offers a complete geo-stack of boundary geographies ideal for real estate applications like:  search & map display, trend & analysis reporting and automated valuation modeling. Many customers come to us for multiple datasets, including:

• School Attendance Zones & School District Boundaries
• Neighborhood Boundaries
• ZIP Code Boundaries
• Subdivision Boundaries

In fact, the Top 3 real estate websites, Zillow, Realtor.com and Trulia.com, all depend on Maponics data to boost their revenue. So do back-end real estate leaders Realtors Property Resource^{TM (}RPR) and Lender Processing Services (LPS).

Have a Subdivision Boundaries question? Click here to get a quote or learn more.

Johanna Hunter, Maponics Product Manger, will be attending the O’Reilly Where Conference: The Art and Business of Location in San Francisco.  This three day conference, April 2-4, is the must-attend event for those interested in location-aware technologies.  Leading experts across multiple industries will take part in workshops, panels, product demos, informal “Birds of a Feather” sessions and more.  Attending Where and want to meet with Johanna? Contact her at johannahunter@maponics.com

On April 18^th, Mark Dykstra, Maponics Director of Sales, will be in Toronto for a Location Based Marketing Association event. Mark will join Alexis Zamkow from Canada Post, John Fisher of DMTI Spatial and Yelp Canada’s Vivek Srivastava on the panel entitled Geofencing: A GeoSocial World.

You may remember LBMA from earlier this year. We sponsored podcast episodes 59 through 63. If you missed the podcasts and Darrin’s interview on January 9, they are archived and available here.

We look forward to seeing Asif and Rob and if you are in Toronto join us from 3-7 pm at the KPMG / Bay Adelaide Centre. There is still time to register.

Maponics is pleased to sponsor the NEURISA and VT Center for Geographic Information (VCGI) Ignite Spatial Vermont 2012.  The event will be on Tuesday, April 17th from 7-9 pm at the Capitol Plaza Hotel in Montpelier. This year the winner of the VT College and University Student Map Contest will be announced during the event which is free and open to the public.  You can register here.

We have many exciting speaking engagements and conferences we are attending this year.  If you want to see our full schedule and what we have lined up for May, visit our Events page.  Keep current on all our travels and company news by following us on Twitter, Facebook and LinkedIn.

If you are attending an upcoming conference and would like to meet with us, please email marketing@maponics.com

Mobile is discovery focused

Location is absolutely central to mobile and the concept of discovery is the standard for mobile users. We expect our smartphones to know where we are; who and what is near us; and to anticipate our needs, providing us that information as quickly as it’s bounced off a satellite and onto our device screens.  People are used to discovering items of interest through geotargeted ads in their favorite applications, like Pandora, and from friend recommendations on social media, like Twitter and Facebook. Culturally relevant boundaries or geofences – like neighborhood, college campus and shopping boundaries – are key to focusing mobile users’ discovery. The name of the game in mobile is, “I am here and let me discover who and what is around me now”.

Search and hyper-local search are still important

Since most people see their smartphones and tablets as an extension or replacement for their desktop, they still approach these devices with search in mind. People use their smartphones and tablets to search for information that is not related to a location or a specific time – for example to locate a phone number, find information on Wikipedia, and specific companies or online publications. Hyper-local search is essential for people looking for local companies and services, and also for those researching places they are planning to visit – be they at home or en route to the destination – to find places to stay, eat and to get a feel for that locale.

Discovery and hyper-local search will work together

As more mobile applications are developed that use both discovery and search, users will expect a continuity of data. If John has done a hyper-local search at home on restaurants in SoHo, he will expect to be served geotargeted ads for that restaurant or be alerted to which friends are in the neighborhood when he enters SoHo with his mobile phone. Quality and consistency of current geofences like neighborhoods and the availability of new culturally relevant geofences like shopping boundaries will enable hyper–local search and discovery to work effectively across mobile devices and those remaining desktops.