by Gloria Dufield, Marketing Specialist on April 26, 2012 at 2:51PM
Location based marketers have a tough job designing campaigns around users because you don’t want to offer a discount to someone who was already about to purchase your product. For example, targeting anyone who comes within 500 feet of your big-box store is potentially redundant – they were already there to shop at your store. You might nudge them toward a particular product, but such targeting isn’t getting them there in the first place. Random emails to them when they are not even close to your store have the inertia problem: unless your offer is truly amazing, they probably won’t get off the couch to drive to your store.
There is a better way to target: shopping boundaries. We all know shopping districts or malls where there are many stores, restaurants and other consumer services all in one tight geography. People in these areas are likely there either to work or to shop. And if they are shopping, they are likely to go to multiple venues. In these cases, it’s easier to nudge them into your store, even if that’s not why they originally went out. Essentially, you are battling for share of wallet at that point because the inertia of leaving the house has already been overcome.
We offer over three thousand of the highest-trafficked shopping boundaries in the United States and Canada with expansion every quarter. These predefined geofences are easy for marketers to incorporate to improve mobile targeting and promotions, without requiring custom infrastructure for each store. Once a user crosses into one of these geofences, their propensity to respond to your marketing increases.
Interested in Shopping Boundaries? Contact us to learn about these and other geofences to assist you in your geotargeted marketing initiatives.
by Gloria Dufield, Marketing Specialist on April 19, 2012 at 9:16AM
We just completed a stellar first quarter. With 2012 initiatives under a full head of steam, we are excited to announce our expansion and new career opportunities. We are looking to fill new roles with enthusiastic and motivated individuals. Below we are highlighting a few of these jobs but please visit Maponics Careers page for all openings, how to apply and additional details.
The Software Systems Engineer is responsible for design and development activities at a systems level and for crafting software that is well written, functional, efficient, and clearly documented while exceeding the stated requirements. A key element of this role is working in a Geographic Information Systems (GIS) environment that involves large amounts of data in spatial/relational databases. Initial focus will be on expanding and maintaining the Maponics Java toolset and utilizing rapid prototyping techniques to develop new product concepts.
This position is responsible for the creation and management of spatial databases in support of emerging Maponics product lines in a rapid prototyping, fast-paced environment. As part of the Product Development team, you will be required to wear many hats and your projects and duties will shift frequently. Some projects will involve SQL-intensive effort, while others might involve processing massive amounts of data in a short time, and other projects may even require basic digitizing and data QC.
Production Cartographer
This multifaceted role will be responsible for the identification, acquisition and maintenance of spatial data resources and utilizing those resources in the technical building and maintenance of Maponics spatial data products.
Visit our Careers page today for additional openings in Sales, Marketing and Accounting.
