Maponics Blog

InfoUSA Chooses Maponics Neighborhoods to Power Industry’s First Extensive Neighborhood-Based Marketing List Selection Tool

by Zephyr on November 3, 2008 at 2:52PM

InfoUSA is now taking list selection to the next level – enabling marketers to target by neighborhood, not just ZIP Code or carrier route!  Read their announcement below:

infoUSA Offers Customers the First Extensive Neighborhood Based Selection List: Maponics Neighborhood Boundaries(TM) and infoUSA Partner

OMAHA, Neb.–(BUSINESS WIRE)–Oct. 31, 2008–infoGROUP (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct marketing, email marketing, market research and global information solutions today announced infoUSA has chosen Maponics Neighborhood Boundaries to power the industry’s first high-performance neighborhood based selection list. infoUSA customers can now micro target their marketing efforts to over 50,000 true neighborhoods for higher response rates. Unlike tools that try to combine ZIP Codes, carrier routes or Census Tracts to come up with simulated neighborhoods, these neighborhoods are the actual areas that locals refer to informally by neighborhood name. infoUSA pre-tags addresses based on the neighborhood they fall in. Then users can choose from a list of neighborhood names and exactly the right addresses are selected.

“We’ve known for a long time that local search and local direct marketing need to be done on the neighborhood level, to SoHo or Hell’s Kitchen in New York City for example”, says John Copenhaver; Sr. Vice President – Subscription Group at infoUSA. “But until recently, there has not been any way to categorize address data by neighborhood because there was no way to accurately know what the neighborhood boundaries or names were. They are not part of any national tracking system, like postal codes or city boundaries are”, John Copenhaver added.

“infoUSA’s leadership in database marketing is renown and we’re honored to be chosen to help them with this first-ever capability,” says Darrin Clement, president of Maponics. “Their customers now have one more reason to rely on infoUSA as the best place for marketing lists.”

“We looked at other providers, but Maponics’ quality was by far the highest,” said John Copenhaver. “In particular, their neighborhoods have distinct boundary lines, not the overlapping ones that other company’s offer. This ensures that users don’t purchase duplicate copies of the same address. That can happen when boundaries are allowed to overlap and individual addresses fall into two different neighborhoods at the same time. The Maponics neighborhood data captures three levels of neighborhoods: sub-neighborhoods, neighborhoods, and macro-neighborhoods. This gives our users the flexibility to target very broad or very micro neighborhoods.”

About Maponics

Maponics specializes in mapping services and map data for businesses. America’s largest corporations entrust Maponics with their mapping and data needs – including 20 percent of the Fortune 500. Maponics is located in Norwich, Vermont, with customers throughout the U.S. and Canada. Learn more at www.maponics.com.

Contact Maponics today at 800-762-5158 to discuss how local map data such as neighborhood, carrier route, or ZIP Code boundaries can improve your users’ experience.

About infoGROUP

infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.

CONTACT: infoGROUP
Lisa Olson, 402-593-4541
Senior Vice President, Corporate Relations
E-Mail: lisa.olson@infogroup.com

SOURCE: infoGROUP

Finding It Locally

by Zephyr on August 28, 2008 at 10:27AM

Remember the days when you had to go to the phone book to find a restaurant, or to the newspaper to get a movie listing? How many of you now just turn to the internet for this information? I know I do!

With millions of websites available, people are trying to find the most effective tools to help them geographically focus their search results.

Search engines and industry-specific verticals have been watching this shift in search. Eager to capture the loyalty of searchers, they are working to create easier ways for people to search locally – via their desktops, cell phones, and even their car navigation systems. As a result, information is increasingly available by county, city and ZIP Code. But is that enough?

Neighborhoods Are The Ultimate in “Local” Geography

But those on the cutting edge have taken local search one step closer to home: they’ve added neighborhoods to the mix. Their searchers in the Upper East Side or the East Village can now happily find results covering only their neighborhood, without having to weed through results for the entire city of New York, or try to figure out which ZIP Codes cover which areas.

To see the impact of search by neighborhood vs. search by city in action, we did a search for a pizza place in New York City using CitySquares, a Maponics neighborhood data customer. CitySquares offers search to connect people to local businesses for several cities across the U.S.

Can You Ever Have Too Much Pizza?

A search for the entire city of New York gave us a list of over 1,300 pizza places! When we limited our search to just Manhattan, there were only 500. Not as many, but still way to many to scroll through if you are hungry, short on time, or new to the city. Our search by neighborhood: only 32 for the Upper and just 15 for the East Village. Much more manageable, and all within walking distance.

Few companies have the ability to compile the accurate ZIP Code and Neighborhood data that forms the backbone of local search. Maponics, a leader in mapping data development, offers both nationwide data sets for inclusion in any web-based application. Learn more about our GIS Data solutions or call us at 800-762-5158.