We’re offering an incentive for you to update; now through September 30th,  save 15% on all ZIP code maps purchased via the Maponics Online Store. This includes:

• State ZIP Code Maps
• County ZIP Code Maps
• Radius ZIP Code Maps
• U.S ZIP Code Map CD
• More ZIP Code Maps!

The Maponics Online Store is the only place USPS.com refers to for ZIP Code maps and we offer a 100% no-questions-asked refund guarantee.  Visit www.MaponicsOnlineStore.com/September08Sale to shop, or read our full announcement!

• ZIP Code demographic maps in with the other ZIP Code maps,
• carrier route demographic maps in with the carrier route maps,
• and census tract demographic maps in with the census tract maps.

Also new: the ability to add a demographic or other data to a custom map ordered online.

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Our cartographers estimate that ZIP Codes change 3% a quarter. For some, this has relatively little impact. But for others, basing business decisions on even slightly inaccurate maps can mean losing thousands of dollars.

With subscriptions, we can now offer those of you that are sensitive to ZIP Code change continually current data at a discount – 4 maps for the price of 3. Stay tuned, we’ll offer the same for carrier route maps later this month!

Local Targeting

In cities, people don’t think about ZIP Codes so much. They think about neighborhoods. So, if you want to speak in the voice of your market, you better allow for neighborhood search. Especially if you are in a retail-like business in a major city. Maponics can help you with neighborhood boundaries so you can tag locations by neighborhood, a prerequisite for allowing local search. But what about that ZIP Code?

“Reports of My Death Have Been Greatly Exaggerated”

Have you ever tried to do a direct mail campaign to specific neighborhoods? Nearly impossible (though, postal carrier routes might help). That entrenched system the USPS built for mail delivery has many years of life left in it. Most companies approach marketing through many channels. Unless you are going purely virtual, don’t throw away those stamps just yet.

Gotta Have It

Neighborhood level searching is fast becoming a “gotta have it” for metro area business and real estate. Everybody who lives in a city knows where different neighborhoods are. And your customers are not finding you from print ads anymore. No, Google is making sure that the next generation of consumers is trained to look on Google for the best pizza places, shoe stores, or even where to buy a home. And people naturally think by neighborhood unless forced to do it by ZIP.

Don’t Know ZIP

In contrast, most people only know 3 ZIP Codes: their own ZIP Code, the ZIP Code where they work, and the ZIP Code where their mother lives. All this might make you think I agree with the obsolescence of the ZIP Code. But really, I’ve got two dogs in this fight.

Long Live ZIP!

ZIP Codes and Neighborhoods work in tandem. Using one alone only serves half the need. ZIP Codes are perfect for

• Targeting mailings
• Analyzing your customer data (since every customer has a mailing ZIP Code field, right?)
• Viewing demographics

So why would you ever try to kill the lovable ZIP Code?

Maponics self-sources location databases for both ZIP Codes and Neighborhoods. Give us a call to license the data for a multichannel local targeting effort: 800-762-5158.